Is your business invisible to AI?
Your customers are asking ChatGPT, Perplexity, and Claude instead of Google. If AI engines can't see your website, you don't exist in the conversation.
GEO is the new SEO
SEO gets you into Google results. GEO (Generative Engine Optimisation) gets you into AI answers. When someone asks ChatGPT "who does IT consulting near me?", the answer comes from sites AI engines can read, understand, and trust. Most business websites are invisible to everything except Google.
AI crawlers are different
ChatGPT, Claude, and Perplexity each send their own bots. Many hosting providers block them by default. Your site might be invisible and you'd never know.
llms.txt is the new standard
Like robots.txt told search engines what to crawl, llms.txt tells AI engines what your site is about, what matters, and how to cite you.
AI answers questions
AI doesn't rank pages. It answers questions. If your site doesn't contain clear, structured answers, AI has nothing to quote.